Dax Liu: Full-stack product designer
...with 20 years of experience in graphic, brand design, interaction, web/mobile UI/UX, including 11 years in the leadership positions in corporate and start-up companies. 15 years of experience as a creator on photography and film production.
Manager, UX, 2021 - NOW
  • Created the Visual Identity System of Razer Cortex Instant Games
  • Delivered the Key Visuals and UI/UX designs of Razer Cortex Games for product and marketing assets
  • Manage the designs of Razer Cortex Mobile and PC, including brand guidelines, product UI/UX designs, interaction designs, and content designs such as Avatar Frames, Daily Quest cards, Careers assets, and marketing assets, by collaborating designers from the US, Singapore and China offices.
Senior UX Designer, 2018 - 2021
  • Redesigned Razer Cortex Games (Cortex Mobile App). Enabled the true Mobile Gaming Lifestyle for gamers by creating contextual interactive experiences such as onboarding stories, promo cards, customizable posters, gaming mode switch, and the welcoming Analyzer for gaming activities
  • Delivered the customized Android OS design for Razer Phone 3
  • Created Razer Mobile Visual Guide for in-house design teams and outsourced agencies
In My Show, USA
Experience Designer, 2017 - 2018
  • Designed and delivered responsive Websites, Apps for direct clients
  • Supervised Arts, Visuals and VIS for clients by working with the design team
  • Created high quality short videos as a seed user for client Apps
CEO, 2011 - 2012
  • Increased page views by 50%; reduced losses by 35%
  • Launched the MOKO iPhone app, celebrated with over 20,000 global downloads in a month
  • Created MOKO TOP GIRL season5 by collaborating with Sina, Tencent, Trends Group, Dentsu, and Docomo
  • Restructured the product lines into three simple categories: Showcase, Personal Service, and Company Service
Creative Director, 2010 - 2011
  • Supervised all design teams of product design, video and photography, marketing and the branding
  • Designed animated keynotes and gave presentations to the team and the executives
  • Delivered featured video projects, such as the MOKO NEW FACE videos
daxpix studio
Founder / Photographer, 2009 - 2014
  • Founded daxpix and succeeded in making it a famous brand by publishing three inspirational Photo Books in Hong Kong, Taiwan, Japan and Singapore
  • Developed and launched the Interactive Video Site daxpix.com in 2009 that’s compatible on desktop / mobile
  • Partnered with top fashion magazines such as GQ, Esquire, Men's Health, FIGARO, Cosmopolitan, Psychologic and MOKO for photo and video productions
  • Created the digital daxpix Photo Magazine, produced interactive short films
Senior UX Manager, 2007 - 2009
  • Created Baidu’s Youa.com VI System
  • Successfully launched the UI System of youa.com as the design lead
  • Enhanced promotion plans, by coordinating with the ops team
  • Led Baidu Youa’s brand character design
Design Manager, 2006 - 2007
  • Supervised in-house design teams as well as outsource agencies such as Ogilvy, Dentsu, etc.
  • Developed and executed Sina Corporate Branding Improvement plan, Sinaman Improvement plan, and Sina Corporate VI System Improvement plan
  • Delivered ads for the sales team, by working with brands such as HP, Canon, Motorola, Nike, Apple, etc.
  • Gave presentations for agencies and customers, successfully organizing and hosting the Microsoft D4 Design Event
  • Developed quarterly and annual reports and plans
Senior UI Designer, 2004 - 2006
  • Founded and led the SinaDOT design team
  • Successfully launched products such as Sina Pix-Viewer and Sina Scratch
  • Invited to speak at the “Creative at Sina” conference, sharing information from User Friendly 2005
  • Coordinated between the design team and other teams such as Sina UC Messaging, Sina Wireless and Marketing to streamline communication and ensure that projects were carried out correctly and efficiently
Web Designer, 2002 - 2004
  • Planned and led the designs for the “Official Website of Zhang Zi Yi” project, earned recognition from Zhang Zi Yi herself, and her fans
  • Assigned as the sole designer for the “Canon Baby Photography Contest” project and gained great customer satisfaction and loyalty
  • Spring Show, Academy of Art University, 2015
  • Featured Judge, Cool Guy Contest by Men’s Health, 2012
  • Featured Judge, Oriental China Photography Contest by Getty Images, 2011
  • Organized and hosted the 4th session of D4 Events, Microsoft, 2006
  • Annual Best Creative Awards, Sina, 2006
  • Participated in and inspired by “Love Brand” event by Shenan Chuang, CEO of Ogilvy Greater China, 2005
  • Annual Best Designer, Sina, 2005
  • User Friendly 2015 Conference, Shanghai, China, 2005
  • Sales Support Staff of the Year, Sina, 2004
  • Annual Best Designer, Sina, 2003
  • “Dax Liu, Up Close and Personal” by Blued & CRN, 2015
  • “The Young Pioneer” by Modern Weekly, 2010
  • “From Entrepreneur to The Business Elite” by Esquire, 2009
  • “Dax Liu, The Most Loved Brand - Apple” by Metropolis, 2009
  • “Dialogue with Design Elite” by Mr. Modern, 2009
  • Interviewed by The China Central People’s Broadcasting Radio Station, as an expert Apple user discussing the grand opening of the first Apple Store in China: Sanlitun, Beijing China. Jul 19, 2008
  • Three photo books published in Hong Kong, Taiwan, Singapore and Japan. By December 2015, over 20,000 copies sold.
  • Dreaming, 2015. A fighting between a man and his ego, turned out all the scenes and stories only happened in his hallucinations.
  • Bravart, 2013. A boy with “bravery” and “art” in his name, showing his courage to life, with beautiful photo arts.
  • The Winner Takes All, 2011. A five year’s motivational photo story of the actor and the former athlete, Wang Wei. Who once broke his legs but never gave up on himself, fought back and became the person that he dreamed to become.
  • Desktop to mobile UI/UX Design, Sketching, Wire framing and Prototyping
  • Hand coding HTML, CSS, Media Query, Javascript, Swift
  • Photography, videography and the post-productions
  • Adobe Creative Cloud (Photoshop, Xd, Lightroom, Premiere, After Effects)
  • Apple Final Cut Pro, Keynote, Xcode
  • Sketch, Figma, InVision Studio
  • FiLMiC Pro, LumaFusion, VUE, VSCO
  • Mandarin Chinese (Native), English (Business Fluent)
  • Academy of Art University, MFA Web Design and New Media. - 2017
  • Lu Dong University, School of Design, BA Graphic Design. - 2002