BACK TO PORTFOLIO
BRAND DAX LIU
PERSONAL BRANDING
The final projects from Brand Strategy
and Master Portfolio, a perfect combination of oppotunities for me to build up a whole new portfolio website.
HEAD LINE
The Idea
"Ideas worth being responsive."

Nowadays, for the
desktop and mobile web browsers,
computers and mobile devices,
the media and the contents,
being responsive is getting crucial.

Not only for User Interface,
communications and IDEAS also need
to be efficiently responsive.
ABOUT
The ID
/* CSS is Cascading Style Sheets,
a language for visual styling HTMLs.

“#” means id, “.” stands for class,
an id is the one and only while
the class can be many;
“svg” is Scalable Vector Graphics,
the format for responsive websites;
setting “position” to “absolute” means
standing still, to “relative” means
a position can be upgraded;
setting “margin” to “0” means being friendly,
no margin between you and me,
“auto” means I’m in the middle and
being objective; none “float” means
this id don’t float with the flow. */
VISUAL
Posters
Designer / Developer

It is rare for a designer
with abstract thinking to go all the way
through thousands of lines codes
logically. I'm feeling great
with this kind of capability.

The poster on the left
shows that I am a designer
while the one to the right indicates that
I am responsive, and I can also
do coding and take it
as a metaphor to myself.
VISUAL
Cover letter
and Resume
VISUAL
Business Card
PORTFOLIO
The Website
PORTFOLIO
Being
Responsive
PORTFOLIO
Being
Responsive
PORTFOLIO
Being
Responsive
PORTFOLIO
Being
Responsive
PORTFOLIO
Being
Responsive
CODING
HTML
CODING
CSS
VISUAL
MOOD BOARD
VISUAL
Colors
Honestly,
I'd been using these two colors
for quite a long time,
from 1998, when I did my very first
website with FrontPage.
VISUAL
Logo
I had a studio in Beijing
called daxpix, so I was going to use
just "dax" as the brand logo.
But it'd cause a confusion.

So I finally went with upper case
DAX LIU.
VISUAL
Branding
VISUAL
Branding
DEVELOPMENT
Wireframe
/ Desktop
DEVELOPMENT
Wireframe
/ Mobile