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Ideas can spark narratives.
Projects live for great ideas, ideas can spark creative narratives. To me, visual elements are like actors, experience design will be like directing. All the elements have to be scripted to perform well with each other, on the stage of user interface.

FAVOI - THE SMART CAM

THESIS PROJECT
2017 NEW DESIGN

Refined version of my thesis project - FAVOI. I redesigned the logo, icon system, the UI, and UX. And finally I got a chance to design the physical camera body.

BRAND DAX LIU

PERSONAL BRANDING
2016

"Ideas worth being responsive." Nowadays, for the web, mobile devices, the media and its contents, being responsive is crucial. Communications also need to be responsive, efficiently.

FAVOI APP

WEBSITE + APP DESIGN
2015

Messaging made easy, only with one app. Link all your messaging app accounts to favoi, start talking to your Apple watch. That's it, Life's never been so simple.

FOMANCE APP

APP DESIGN
2016

Date with your favorite food... and maybe the food maker ❤ :) With Fomance app, you can live with your dream.

BLOODSUGAR APP

ON-APP-STORE VERSION
2016 VERSION

This is my first app submitted to the App Store. Technically, it's not perfect as what I designed in 2015, but it is truly a useful tool for specific users.

DAXPIX

STUDIO WORKS + WEBSITE

Founded in Beijing, with three Photo Books published in Asia from 2009 to 2014, daxpix studio became a well know photography and motiongraphy brand.

FAVOI - THE SMART CAM

THESIS PROJECT / CONCEPT VIDEO
2015 VERSION

(Rough cut) Concept video of my thesis project: Cameras are not smart, physically and mentally. Introducing FAVOI - the real Smart Camera.

FAVOI - THE SMART CAM

THESIS PROJECT / BRAND AND UI
2015 VERSION

FAVOI is the first camera that runs a smart OS, all functions are adjustable on the touch screen, responses to your voide, and rewards your creations.

BLOODSUGAR APP

APP DESIGN + WEB PROTOTYPE
2015

An easy-to-use app for users who have diabetes, to convert, record and track their blood glucose in a simplest way, especially for the seniors.

SPOTLITE

INTEGRATED DESIGN
2016

Group project. Started from naming to designing, and running. My role was to design the VIS, to made the proposal, and to do the final presentation.

SPRING SHOW 2015

EDITING
2015

It was a great honor working with Ryan, the director of Web Design & New Media, Academy of Art University, and a talented video team for the 2015 spring show interview video.

"LIFE'S BETTER THAN MESSAGES."

CINEMATOGRAPHY + VFX
2015

A video campaign created to encourage everyone to look up from their devices and experience the world around them.

DAXCITIES

WEBSITE DESIGN + PHOTO
2015

Three cities that is important to my life. Love them all, I had great memories, but I decided to move forward because all the reasons I listed in the website.

PLATFORM DAXPIX

RESPONSIVE WEBSITE
2015

My first "Responsive Web" project, platform daxpix, a project designed for all the classmates selling their own design works. Education purpose only, nothing serious.

THE BEST THING

WEBSITE + CINEMATOGRAPHY
2014

A platform for movie lovers to watch movies in a revelutionary way: By selecting options during the narratives, users can make choices for the characters as what they do in real lives.

SAN FRANRETRO

INSTAGRAM ACCOUNT (BRAND STRATEGY)
2016

With the knowledge of Brand Strategy, I created an Instagram account "SanFranretro" with retro photos and promoted it as a brand.

BAP APP

APP DESIGN + PROTOTYPE
2014

BAP means Bay Area Pay. Linking all your clipper cards to the BAP app, using your phone to take all public transportations in San Francisco Bay Area.

ONE DAY IN SF

CINEMATOGRAPHY + EDITING
2014

Another day in San Francisco, peaceful but passionate. Guys are exercising outside even it's the afternoon, birds are chasing each other as love's in the air.